Book reviews

Author Neil Sawers has over 25 years experience as a corporate writer, which he delivers to the reader as clearly and simply as humanly possible. Examples, recommendations of common tools to organize one’s thoughts, and a sprinkling of solid business advice fill out this superb, easy-to-use guidebook recommended for business writers of all skill and experience levels.

The Midwest Book Review: The Business Shelf

As architects, we are involved in writing sales letters, reports and RFPs on a daily basis. This book reminds us of the finer detail required to write, produce & deliver a piece of work that will not only sell a product, but also the excellence of a firm.

BKDI Architects, Calgary
Charl Johnson, Director Project Development

Hundreds of publishers’ offerings cross the business desk every year… How to Write Proposals, Sales Letters & Reports is in the top dozen volumes.

This entry by Edmonton corporate writer Neil Sawers is one of those self-help books for those in sales and marketing who need information on basic business practices in small, easy-to-digest chunks.

Sawers breaks down the whole process, from start to finish, for such tasks as writing business proposals (and how to respond to requests for proposals) to sales letters and reports. First drafts, editing, client contacts, it’s all here in a handy reference that, while not guaranteeing success, at least points those aspiring to a sales career down the right path with useful advice, along with illustrative examples.

Edmonton Journal, Paul Marck – Journal Business Writer

Neil Sawers’ How to Write Proposals, Sales Letters & Reports is unlike any other books about business writing I’ve ever encountered. It is straightforward with bullet-point principles and written in encouraging tone.

Written for both the novice and seasoned businesspeople and business writers alike, this is the ideal book that covers how to structure and develop winning proposals, sales letters and reports without sounding pushy. It is filled with solid recommendations on maximizing idea organization and how to make the final draft stand out. The author’s 25 years experience in business writing speaks by itself in the pages.

This extremely easy-to-use guidebook is a class of its own… Keeping one in the bookshelf is probably one of the smartest writing moves one can make. I’m certainly keeping it for many years to come.

BookReviewClub.com Rating: 5 Extremely Recommended
Jennie S. Bev, Managing Editor

I have heard it said, “You don’t need God until you need Him,” time and time again, and I think this statement applies to this work. No, not the God part, just the concept.

How to Write Proposals, Sales Letters & Reports is one of those books that you are sure glad you have handy when the situation arises in these areas and you have no clue what to do. Here is an example I will use about myself. I am looking in writing grants. Now if any of you have gone down this road, you know kit can be unsettling to say the least. I was absolutely thrilled to find some help in this work. The author took the confusion out of the process and gave me some great insight into how to proceed; and that’s just a small part of this book.

It is basically a business guidebook, written in a clear, concise, easy-to-understand way that can be followed by all. In reality, when dealing in this area, knowing how to prepare and write a good report, sales letter or even a grant request is something we all will be required to do sometime in our lives. Do it right the first time and achieve the results you desire. This book will certainly help with that.

Bookreviewcafe.com Shirley P. Johnson